NA - 4A

I think for this project I am going to go with a 30 sec. show opener. It was a tough decision (I'm not use to having this much freedom as we are allowed in this last set of projects). I think it will be beneficial for me to pursue this option because I enjoy the freedom that it comes with.

This piece of graphic design exists in order to draw the viewer in. It be entertaining and visually pleasing at the same time. It should entice the viewer. It should also become the identity for the program. When people see it, they should think about the program that it represents.

The opener will come before a program based around Jiu-Jitsu. It will show the viewer techniques and demonstrate them as well as real fight situations where Jiu-Jitsu is being used in victory. I imagine this show on Spike TV or ESPN 2. I feel like other sports shows would surround it, like shows about boxing for instance. It will be a stand alone piece that will use images, type, music, and possibly a voice. I will need to find someone for this job, as I don't think it should be myself.

The target audience would be martial arts enthusiasts, mixed martial arts fans, and people interested in self defense. The target age group would be 15-35 yrs old.