User Experience - Project 2: The Brief

The Product: The product will be a line of 100% natural juices made from organically grown ingredients.

Target User: The target user will be any person, of any age, of any gender, of any nationality, who seeks a pure, natural, healthy beverage.

Proposed Strategy: Proposed strategy will be to inform the target users of facts about our emphasizing on the wholesomeness of the product, and the company. The selling point will be the fact that our product is 100% natural and does not contain any additives. There are many facts about nutrients and additives that could be used to persuade a consumer.

Product Line: The line will consist of a variety of juices, from fruits to vegetables. They will come in 2 sizes. The 1st being a larger gallon size for the home. The 2nd will be be a 12oz. re-usable bottle for on-the-go or purchase on it's own.