Typographic Conference - Conclusion

In the beginning I looked to my experiments from the previous project.



I felt it was an interesting solution. I experimented with a few different typefaces, but ended up using garamond. I felt it was the most interesting because of the thick and thin strokes and the serifs as opposed to the geometric and consistent sans serif.







I played around with inverting the logotype, but after crit I switched it back to the natural colors.





Along with the logotype, all the other artifacts also went through this change.





The user generated name tags also went through some changes. In the beginning the light looked as though I had created them in Microsoft Paint...



But with a few modifications to the camera and using a different light I was able to achieve some pretty cool results.







I also spent quite a bit of my time and energy working on the motion piece.

Luminosity Investigation from Jonathan Richardson on Vimeo.

Luminosity Process 2 from Jonathan Richardson on Vimeo.

Here is a video I compiled of several stages during the process.

Here is the final piece.

Luminosity Motion Piece from Jonathan Richardson on Vimeo.