Friday, February 19, 2010

User Experience - Project 2: The Brief


The Product:
The product will be a line of 100% natural juices made from organically grown ingredients.

Target User:
The target user will be any person, of any age, of any gender, of any nationality, who seeks a pure, natural, healthy beverage.

Proposed Strategy:
Proposed strategy will be to inform the target users of facts about our emphasizing on the wholesomeness of the product, and the company. The selling point will be the fact that our product is 100% natural and does not contain any additives. There are many facts about nutrients and additives that could be used to persuade a consumer.

Product Line:
The line will consist of a variety of juices, from fruits to vegetables. They will come in 2 sizes. The 1st being a larger gallon size for the home. The 2nd will be be a 12oz. re-usable bottle for on-the-go or purchase on it's own.

2 comments:

boshi said...

From sparkly unicorns, to glow-in-the-dark dolphins, these new fashion rubber bands
silly bandz have everyone talking. With the thousands of different varieties to choose from, children and

young adults have found it easy to grab onto this new fad. Plus, the price is right --the average price for a theme pack of 24 is around $4. Most of us think, “Oh! What a steal;

that’s such a great price.” When the reality of it is, the cost of 24 regular rubber bands is less than $1. Why pay more for shaped rubber bands, when you can have regular ones

for cheaper? Sure, they’re fun to play with and are a great conversation starter, but what is it about them that’s so fascinating, or for some, not fascinating? Students at Monte

Vista either love them or hate them. bakugan toys.

steve said...

It is really nice to hear your discussion on specific topic here. I too agree with your points here. keep posting good blogs. Thanks.

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