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I felt it was an interesting solution. I experimented with a few different typefaces, but ended up using garamond. I felt it was the most interesting because of the thick and thin strokes and the serifs as opposed to the geometric and consistent sans serif.
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I played around with inverting the logotype, but after crit I switched it back to the natural colors.
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Along with the logotype, all the other artifacts also went through this change.
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The user generated name tags also went through some changes. In the beginning the light looked as though I had created them in Microsoft Paint...
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But with a few modifications to the camera and using a different light I was able to achieve some pretty cool results.
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I also spent quite a bit of my time and energy working on the motion piece.
Luminosity Investigation from Jonathan Richardson on Vimeo.
Luminosity Process 2 from Jonathan Richardson on Vimeo.
Here is a video I compiled of several stages during the process.
Here is the final piece.