Monday, April 12, 2010

Typographic Conference - Identity Elements

I chose Garamond as the main font for the identity because I felt the thick and thin strokes made for a more interesting composition during the application of my previous type experiments. I chose Grotesque as a supporting font to contrast the organic look of the Luminosity logo. I chose colors that I thought best represented the word luminous, and light.

I was thinking of keeping the logo yellow and black, but felt it looked too much like a church pamphlet.